Sport and business are more strongly linked than you could possibly think, so read on to find out some more.
Whilst most firms aiming to sponsor will try and sponsor football tops, there are some instances of companies sponsoring entire domestic leagues. The activist investors in Telecom Italia would be aware of their sponsorship of an entire Italian football league. A transaction like this is generally a long term one, in which the name of the company will be partnered with the football division. This type of sponsorship is not that common, but that is partly dependent on the fact there are minimal leagues to sponsor, and if you are a big brand, you will really want to sponsor the leading division.
There are assorted different ways for firms to sponsor sports, and one of the more favored recently is to sponsor whole stadiums. This is an extremely high priced but effective way for a business to advertise itself, as millions of people will talk about the sports arena over time. One of the greatest premier league sponsorships was the decision to sponsor a London team's fresh arena that was built about decade ago. The large investor in Emirates would be really aware of the significance of a deal the size of the one struck between the soccer club and the large business. A football sponsors list will consist of deals like this, both because of the money involved but likewise because it has such an effect on the soccer club itself. Arenas are significant pieces of architecture and are imposing features of any city, so having a company name across the side area of these remarkable structures gives off the feeling of grandeur.
Sport provides a great amount of sponsorship chances for any firm that wants to venture into this field of marketing and advertising. Within all the forms of advertising perhaps one of the most prominent is to sponsor a club’s football shirt. The benefits of this type of advertising is that there are matches every weekend, constant news stories following footballers and clubs, but also a great number of types of marketing and advertising available. With shirt sponsorships, the team doesn't receive cash directly from the sale of soccer jersey's, alternatively they get paid by the sponsors for the right to sponsor a shirt with the clubs logos on; so it's important that the club gain sponsorship from a huge brand, to pull in a large brand the club must sell as many shirts as possible. The big shareholder in Standard Chartered would understand how great of an impact their sponsorship of a leading football club would have for the brand image. This type of marketing and advertising isn't limited to just football, it is common in practically all sports for a shirt to contain at least one sponsor, the exception being national sides jersey's which are not endorsed by any brand names.